Youpe Youpe

Playing with the joy of childhood memories 

In close collaboration with the Youpe Youpe team, I created identity, custom typography, illustrations and editorial design for the children's publisher house. The graphic language reflects classics game and memories from childhood.

Custom Typeface

I developed a personalized font, "Cubes", a modern typographic version of the wooden cubes from our childhood. A framed version and another filled, offer the possibility of enhancing readability and playing with contrasts.

Vintage building cubes references

A really playful logotype

Composed of the font "Cubes", the logotype does not have a unique shape. There is no limit to the number of its variants, except perhaps that of our imagination. One rule: have fun with "Cubes" components, as we played with them during our childhood.

With this new identity, the Youpe Youpe logo has fun and so do we

Audrey B. - Youpe Youpe's Founder

An adaptable logotype

The logotype's shape adapts and changes depending on the support on which it is placed. It takes the form of the layout or the illustration with which it is associated.

Ethics

Youpe Youpe takes its own ecological impact very seriously when designing its publications. It was natural to choose and use recycled paper for all projects, books and stationery.

Business card

Blotting paper

Letterhead & Bill

Envelope

Tote bag

Leaflet